The Rivera family appeared in the restaurant scene in 1997. They were the first to offer Sonora-style hot dogs in the valley. That year, Nogales Hot Dogs was born with great success.

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Years later, in June 2012, a new experience emerged with Sushi Sonora.  The new venture introduced new flavors with unique blends: the combination of traditional Sonoran food and Japanese dishes.

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Tacos La Cabeza appears later on the scene in 2017, a food cart that offers tacos made from head to tongue. They were the first carts approved by the Department of Health and the city of Phoenix.

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Due to the great acceptance from the people, Tacos La Cabeza, a Mexican restaurant was inaugurated in August 2019.  Where burritos, quesadillas, Sonoran breakfasts and the house specialty "Tacos de Cabeza" are part of its menu.